MOps + Branding… Audio Branding! w/ Jodi Krangle
November 15, 2021
Michael Hartmann, Mike Rizzo and guest Jodi Krangle
We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding.
What is Audio Branding, you ask?
Great question. In the episode, Jodi breaks down:
- Definition of audio branding (hint: the Netflix sound is part of it, but not everything)
- Why should we as marketers and marketing ops professionals care about it?
- How this overlaps with - and should be considered like - other parts of branding like visual, written tone of voice, etc.
- The tradeoffs between custom and "stock" audio
And, if you are into brain science, we talk a little about how sound can affect our other senses. #mindblown
Recorded live November 12, 2021.
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