Ops Cast

MOps + Branding… Audio Branding! w/ Jodi Krangle

November 15, 2021 Michael Hartmann, Mike Rizzo and guest Jodi Krangle Season 1 Episode 34
Ops Cast
MOps + Branding… Audio Branding! w/ Jodi Krangle
Show Notes

We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding. 

What is Audio Branding, you ask? 

Great question. In the episode, Jodi breaks down:

  • Definition of audio branding (hint: the Netflix sound is part of it, but not everything)
  • Why should we as marketers and marketing ops professionals care about it?
  • How this overlaps with - and should be considered like - other parts of branding like visual, written tone of voice, etc.
  • The tradeoffs between custom and "stock" audio

And, if you are into brain science, we talk a little about how sound can affect our other senses. #mindblown

Recorded live November 12, 2021.

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