Ops Cast

You've Got Attribution Modeling...Now What? with Pete Furseth

October 29, 2021 Michael Hartmann, Mike Rizzo and guest Pete Furseth Season 1 Episode 32
Ops Cast
You've Got Attribution Modeling...Now What? with Pete Furseth
Show Notes

In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:

  • Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)
  • Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuing
  • The importance of including costs in your attribution modeling (we break down different ways to approach this)

There is gold throughout this episode, so make sure you listen to the end.

Recorded live October 27, 2021.

Referenced in the show:
MO Pros Technical Workshop: Validation of Your Revenue Tech Center of Excellence

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