Ops Cast

Customer Data Platforms - what are they? What's all the hype? w/ Michael Davis

October 05, 2021 Michael Hartmann, Mike Rizzo and guest Michael Davis Season 1 Episode 29
Ops Cast
Customer Data Platforms - what are they? What's all the hype? w/ Michael Davis
Show Notes

During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:

  • What are CDPs?
  • How can they be used?
  • Common approaches to adding to a tech roadmap and build
  • What are some pre-requisites?

If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this.

Recorded live October 4, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals