Ops Cast

Can Marketing Ops Generate Revenue Without a Marketing Strategy?

September 30, 2021 Michael Hartmann, Naomi Liu, Mike Rizzo and guest AJ Sedlak Season 1 Episode 28
Ops Cast
Can Marketing Ops Generate Revenue Without a Marketing Strategy?
Show Notes

In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. 

We dig into that topic and also cover:

  • What should strategy look like from an Ops perspective
  • How should Marketing Ops be measured
  • The value of strong people vs tech in Marketing Ops

Recorded live on September 30, 2021.

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