Ops Cast

Customer Journey Mapping and Marketing Ops

September 21, 2021 MO Pros Season 1 Episode 27
Ops Cast
Customer Journey Mapping and Marketing Ops
Become an Ops Cast Supporter
Our team of volunteers run this show and your support would go a long way!
Starting at $3/month
Support
Show Notes

What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.

Recorded live on September 21, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show