Ops Cast

EP 26 - Marketing Ops Career Lock, Learning, Trust & Customer Experience w/ Juan Mendoza

September 16, 2021 MO Pros Season 1 Episode 26
Ops Cast
EP 26 - Marketing Ops Career Lock, Learning, Trust & Customer Experience w/ Juan Mendoza
Show Notes

In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:

  • How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.
  • What is "Career lock" and should you be concerned?
  • Usability trumps education - if it's easy to use, learning is less important
  • "Low-trust" created by media in Marketing Technology
  • The future of customer experience and how MOPs / Martech fit into that

Mike also jabs at the Salesforce lead object... we're not sure if he'll be on the next episode or not. :)

Recorded live on September 16, 2021.

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