Ops Cast

EP 20 - What Would it mean to be a Certified Marketing Ops Professional?

August 04, 2021 Michael Hartmann, Naomi Liu, and Mike Rizzo Season 1 Episode 20
Ops Cast
EP 20 - What Would it mean to be a Certified Marketing Ops Professional?
Show Notes

One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. 

In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:

  • the inconsistent definition of Marketing Operations, 
  • when should certification come into play, 
  • should there be tiers or different tracks, 
  • what is the role of platform-specific certifications
  • etc., etc., etc.

We would love your feedback. Join the conversation at www.themopros.com. 

Recorded live on August 3, 2021.

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