Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
April 29, 2022
Michael Hartmann, Mike Rizzo and guest Lindsay Rothlisberger
In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique.
In addition, Lindsay shared her insights into:
- How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
- The challenge of technical debt and how to approach it.
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